Alter(n) im Betrieb – Problem oder Chance? Betriebliche Strategien im Umgang mit dem demografischen Wandel

Working at companies in old age _ problem or opportunity? Company strategies for dealing with demographic change Demographic change usually confronts companies with a double challenge. Enterprises have to work with ageing staffs, while a veritable war for talent is underway to attract young skilled staff. This article explores the different strategies German enterprises are adopting to meet this challenge. At the same time, it distinguishes between tried-and-proven staff strategies which are bei ng assigned new labels with this demographic change in mind and strategies which have been developed especially to meet this situation. The analys is ranges from small and medium-scale enterprises all the way to company groups such as Deu tsche Telekom AG, where the author surveyed special skills of older people in a research project. Further training at companies needs to be devoted more attention on the whole as a result of demographic change.