Business-Modelle von MBA-Programme. Internationale Konkurrenz auf dem Markt wissenschaftlicher Weiterbildung

In the area of scientific further education the international market situation is eminently conspicuous. The present text distinguishes with the example of Master Studies (Executive MBA Programme) four business models of foreign providers. (1) A foreign programme is exported as a complete package. (2) A foreign programme is offered with licence at a native national university. (3) Business-School-Alliances: a programme is offered in equal shares of two or more university institutions in different countries. (4) The programme of a national native university is enriched by site visits and site studies of international lecturers. The contribution bears a Swiss perspective, but in respect of hereon that the competition of »native« universities is primarily coming from the Anglo-Saxon area, it is by all means conveyable to Germany.