Referenzen und Impulse. Vom Nutzen empirischer Weiterbildungsdaten in der Praxis

How can continuing education in actual practice really use empirical data on the area of continuing education? The author, a business manager at an adult college special-purpose association, demonstrates in his article the practical potential offered by empirical educational research. The data generated serve as a comparative parameter for local statistics and can help identify and corroborate fields of development. He elucidates this using the examples of milieu marketing and course leader qualifications.